Services

We develop a tracking strategy and implement all the tags. If you have an eCommerce or booking platform and don’t use eCommerce tracking yet, this is the first thing we set up. This will track both sales and revenue data. We also track how many users add a product to the cart and abandon the checkout. Additionally, we implement other tags to capture soft conversions that are important to your business. Of course, these vary from company to company, and the possibilities here are endless. Examples of soft conversion we implement could be the click depth, a submitted contact form or how long a user watched a video on your site.

Is your conversion tracking not working at all or is it faulty? Are there still old tracking tags on the page that are no longer needed and therefore only slow down your page? No problem, we can fix all that. Besides fixing it, we will also implement more tracking tags on your site, if needed, so the conversions that are not yet being tracked will be tracked.

Do you want specific remarketing lists for your advertising campaigns? Do you only want to target users who already put one of your products into the shopping cart but then abandoned the checkout? Or do you only want to target users from your newsletter? All this and much more we can set up for you in a short time.

Do you want to have more visual insights into your landing page? We can set up (anonymised) session recording tools so you can follow the most important sessions. We can also create (click) heat maps of specific pages. You can then use this data to improve the user experience which is an important part of SEO and advertising.