We often come across a question from Account Managers whether they should track their Conversions in Google Ads via a Google Ads Tag, or import conversion actions from Google Analytics (Goals, Transaction etc.) into Google Ads to track the success of their Google Ads...

Having worked with Google for many years, there is a lot of confusion about billing on Google Ads, and many people are complaining that their account was suspended for suspicious activity. It is fairly simple at its core – if you use a previously suspended card or are...

One of the most exciting technologies being developed and improved upon for marketing purposes is the human voice. The technology already exists, and today, you can dictate full documents, presentations and complete, accurate online searches using only your vocal...

A key factor with online marketing is that it is constantly evolving, constantly changing, and constantly finding new formats. 20 years ago, would you have guessed that millions of companies across the globe would earn their living from Facebook or Google Ads? And...

How are you handling your Google Ads Account Analysis? Are you still going mainly over Keyword Optimisation and hope your Quality Score and your Ad Rank will increase soon because those are your primary metrics to look at? You never lose track of your actual KPIs. For...